OnePlus’s next flagship phone, the OnePlus 12, is set to launch on January 23, 2024, along with its more budget-friendly 12R model. This marks the first global availability of the R-series, extending beyond China.
We received an early look at the phone’s new color last month, and OnePlus has now officially confirmed the launch date. The announcement was made in a commemorative 10th-anniversary video featuring a fireside chat with company founding members, including Pete Lau and Kinder Li.
“Back in 2013, we were a small team, but we had really big ideas about building better products,” said Pete Lau, co-founder of OnePlus, in a statement.
“Even though so much has changed since our humble beginnings, just as much has stayed the same. Regardless of how the world has changed around us, our essence as OnePlus remains the same. As long as we hold on to our ‘Never Settle’ ethos, OnePlus will always stay true to its roots.”
The company emphasizes that the OnePlus 12 series has been a decade in the making, aiming to strike a balance between high performance, power consumption, heat dissipation, and longevity. OnePlus intends to challenge the notion that a smartphone must have a Pro or Ultra designation to be considered high-end and flagship-worthy.
The OnePlus 12 will boast a Snapdragon 8 Gen 3 mobile chip, the 4th generation Hasselblad camera with a new 64MP periscope lens, and the striking green color showcased earlier.
The OnePlus 12R, a more budget-conscious variant, will make its debut outside of India and China. Both models are scheduled to be unveiled at a special event on January 23 at 19:30 IST, equivalent to 9 AM ET/6 AM PT.
