marketing, CEO, Chipotle, happy hour, restaurant strategy
February 10, 2026
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Chipotle CEO: Here’s why we are testing a happy hour

Chipotle is rolling out a new mid‑day promotion called “Happier Hour,” a limited‑time happy hour that pairs a couple of tacos with a beverage. The idea is to give customers a tempting, budget‑friendly option that could bring diners back during the quieter midday hours. According to the chain’s chief executive, the price point will be […]

CEO, Chipotle, online uproar, wealthy customers, corporate response
February 10, 2026
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Chipotle CEO fights back after online uproar over its wealthy customers

When a major fast‑casual chain finds itself at the center of a social media storm, the CEO steps in to set the record straight. In a recent interview, the leader of the burrito‑based restaurant chain clarified that the brand is still aimed at everyday diners, even as a significant portion of its customers come from […]