consumer spending, retail trends, shopping behavior, consumer habits, cashback, ibotta survey
February 13, 2026
Consumer spending behavior is evolving: Ibotta survey
A recent consumer survey reveals a significant shift in how people are shopping, with price now trumping brand loyalty for many. Even as broader inflation shows signs of cooling, the cost of everyday essentials like food continues to rise, putting sustained pressure on household budgets. This ongoing financial squeeze is causing shoppers to fundamentally change […]
