After a triumphant run at the 2026 Grammys, Puerto Rican star Bad Bunny is set to headline the Super Bowl LX halftime show this Sunday. With his recent awards and global fanbase, many analysts predict the performance could become the most‑watched halftime ever.
A market analyst and a senior reporter teamed up to break down the singer’s career milestones, historical viewership trends for past halftime shows, and how prediction markets are already betting on the upcoming spectacle.
For many viewers, the halftime show is the real headline of the event—often eclipsing even the game itself or the commercials. It’s the moment people tune in, switch channels, or grab a snack and watch the stars take the stage.
Looking back, recent acts like Kendrick Lamar, Usher, and Rihanna have drawn massive audiences, while iconic performers such as Katy Perry and Lady Gaga set earlier record highs. This blend of fresh talent and proven draw fuels the excitement surrounding Bad Bunny’s performance.
Tracking viewership is tricky: some people only watch the halftime show, while others stay for the game and turn on the broadcast during the break. Still, the data points to a large number of viewers catching the entire segment.
It’s worth noting that performers don’t receive a fee for the halftime performance itself, but the exposure often translates into substantial streaming spikes and boosted ticket sales.
Bad Bunny has already seen this effect. After his recent shows, his streaming numbers surged, and his 2024 tour grossed $211 million—selling more than 750,000 tickets at an average price of nearly $300 each.
Following the Super Bowl, the artist will jump back on the road, starting in Buenos Aires before heading to South America, Australia, and Spain to continue his tour.
