Toyota is reinforcing its commitment to electric vehicles with the introduction of an all-electric, next-generation Highlander set for 2027. This move comes at a time when some other automakers are pulling back on their EV ambitions.
The new Highlander will be a three-row SUV with an estimated range of 320 miles on a single charge. It features a sleek, angular design and a spacious interior, positioning itself in a competitive segment of the market.
According to a Toyota North America executive, the company believes battery electric vehicles are a crucial part of the automotive industry’s future. The goal is to offer customers a wider selection, not only in terms of pricing but also in vehicle size and capabilities. With this new addition, Toyota will have four all-electric models available, creating a more diverse EV portfolio that includes smaller crossover-style vehicles and larger SUVs. This strategy allows Toyota to hedge its bets while maintaining its strong position in the hybrid vehicle market.
While an official price has not been announced, industry analysts anticipate the electric Highlander will compete directly with models like the Kia EV9, which starts around $55,000. Toyota’s strong brand recognition and reputation for value could allow for a slightly higher price point, but the company will be careful not to price out potential customers.
A significant advantage for the new Highlander is its planned manufacturing footprint in the United States. The vehicle will be assembled in Kentucky, with its battery modules produced at a plant in North Carolina. This domestic production helps avoid certain import tariffs and is part of a broader industry trend toward “onshoring” the supply chain for electric vehicles, making it a largely American-built product.
