The World of Micro-Influencers on Social MediaIn the vast universe of social media, there's a rising star: the micro-influencer. These individuals, with smaller but highly engaged followings, are changing the game of online influence. Let's dive into the world of micro-influencers, exploring what sets them apart and why their impact goes beyond mere numbers.My Discovery of Micro-InfluencersFrom Mega to Micro: A Shift in PerspectiveAs someone who initially gravitated towards mega influencers with their colossal follower counts, my perspective underwent a significant shift when I stumbled upon micro-influencers. These content creators, often with niche interests, may not boast millions of followers, but their authenticity and genuine connections with their audience caught my attention.Authenticity in ActionOne standout feature of micro-influencers is their authenticity. Their content feels less like a polished advertisement and more like a conversation with a friend. They share personal ...